Star Fighting: Does ghostwriting help with marketing and promotion?

Until I was asked to be interviewed by a lovely friend of mine, Larisa Villar Hauser, I hadn’t really considered what I had gained in terms of marketing and promotion from having ghosted eight books so far. I was pleasantly surprised that, as I thought about her questions, it seemed that I had gained a lot of experiences – some from seeing how an amazing company like Working Partners, or, the brilliant publishers Bloomsbury, went about their business, and some from trying to raise my own profile and trying to get more school visits. Needless to say, I was flattered to be interviewed.

"Leaflet drop" by The U.S. Army is licensed under CC BY 2.0
Getting print work distribution right is hard work
“Leaflet drop” by The U.S. Army is licensed under CC BY 2.0

One tip that I didn’t think of, at the time, was the practicalities of getting print promotional work done. It’s often easy to get side-tracked by the practical process (designing, or finding a designer, print specs, finding a budget for a print run, etc). However, it’s important to not forget distribution. If you decide on getting a postcard done, who is it aimed at? How will they get hold of it? Where else can you distribute it? If you ever walked past someone handing out leaflets in the street, watch them for a while – it’s amazing how hard it is sometimes to give away promotional materials! There’s always a danger of ending up with hundreds or thousands of postcards, leaflets and bookmarks taking up space in your home and office – if they’re not released into the world, they can’t help get the word out about your book!

You can read the interview and my thoughts on books, writers and promotion here: Star Fighting.